01
What level of hiker are you?
02
Picking the right hiking gear!
Let’s start with clothing. A typical mistake hiking beginners make is wearing jeans and regular clothes, which will get heavy and chafe wif they get sweaty or wet.
03
Understanding your map & timing
The Dr. Barbara Sturm Story
The brand sells its products globally through a variety of different sales channels including wholesale and eCommerce. Due to its rapid growth, the brand was looking to improve and automate its processes, logistics and fulfilment automation while deploying and integrating multiple frontend and backend business applications.
Yukawa began by analysing the business and order workflow, and subsequently executed a prioritised optimisation plan to prepare the business for scale and growth.
Yukawa then introduced a central integration layer connecting the eCommerce suite, EDI customers and other platforms with its backend and fulfillment centres. The implementation of a central CRM component that combines cross channel customer data and tracking has been a major milestone.