Case Story

Dr. Barbara Sturm:
eCommerce and operations integration

The Dr. Barbara Sturm Story

                                                                                                                                                                                                 
                                                                                                                                                                                                 

For Dr. Barbara Sturm Molecular Cosmetics, Yukawa has optimised thecompany’s operational processes and implemented smart software to automate workflows.

The Client

The Dr. Barbara Sturm Brand offers unique, science-based, high-quality skin care products. The brand is a leading beauty innovator with a global distribution approach across multiple channels.

"Yukawa instantly gave ust the confidence, to turn our vision into reality.
They immediaetly asked the right questions and set up the process with high percison at a fast pace."

Dominik Maier, CEO Hemro Group

Challenge

Due to the global footprint of the brand and the multichannel nature of the business, a number of technologies needed to be implemented, such as EDI, eCommerce fulfilment, various data warehouses and, POS terminals etc.

The brand sells its products globally through a variety of different sales channels including wholesale and eCommerce. Due to its rapid growth, the brand was looking to improve its processes, logistics and fulfilment automation while deploying and integrating multiple frontend and backend business applications.
The brand sells its products globally through a variety of different sales channels including wholesale and eCommerce. Due to its rapid growth, the brand was looking to improve its processes, logistics and fulfilment automation while deploying and integrating multiple frontend and backend business applications.
Yukawa began by analysing the business and order workflow, and subsequently creat a prioritised optimisation plan to prepare the business for scale and growth.
Yukawa began by analysing the business and order workflow, and subsequently creat a prioritised optimisation plan to prepare the business for scale and growth.
Yukawa then introduced a central integration layer to provide a connection EDI customers and to integrat the eCommerce platforms with the fulfilment centres, enabling orders to be routed to globally located warehouses. The implementation of a central CRM component that combines cross channel customer data and tracking has been a major milestone.
Yukawa then introduced a central integration layer to provide a connection EDI customers and to integrat the eCommerce platforms with the fulfilment centres, enabling orders to be routed to globally located warehouses. The implementation of a central CRM component that combines cross channel customer data and tracking has been a major milestone.

Tools we used in this project

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Erika Isaak

erika@yukawa.de

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