The Dr. Barbara Sturm Story
The brand offers unique, science-based skin care products being a leading beauty innovator. Over the past years, the brand has grown with a global distribution concept across owned D2C and wholesale channels to a leading luxury skin care brand. In 2024, the it was acquired by Puig
Due to the global footprint of the brand and the multichannel nature of the business, a number of technologies needed to be integrated, such as EDI, eCommerce fulfilment, various data warehouses and POS terminals et
When tech understands beauty
The brand sells its products globally through different sales channels including wholesale, eCommerce and own retail. To facilitate the rapid growth, Yukawa was onboarded to improve and automate operational and commercial processes by building a scalable digital fundament allowing further expansion. After the acquisition through Puig, Yukawa supported the post merger integration from IT side.
Digitizing a growth story
Yukawa’s scope within this partnership involves:
- Operational process optimization
- Application, infra and cyber security service orchestration
- Designing the application architecture
- Implementing the central integration and cloud services
- Integrating distribution centers and 3PLs
- Automating the Order-to-Cash process for eCommerce and wholesale EDI and B2B order automation
The Dr. Barbara Sturm Story
The brand offers unique, science-based skin care products being a leading beauty innovator. Over the past years, the brand has grown with a global distribution concept across owned D2C and wholesale channels to a leading luxury skin care brand. In 2024, the it was acquired by Puig
Due to the global footprint of the brand and the multichannel nature of the business, a number of technologies needed to be integrated, such as EDI, eCommerce fulfilment, various data warehouses and POS terminals et
When tech understands beauty
The brand sells its products globally through different sales channels including wholesale, eCommerce and own retail. To facilitate the rapid growth, Yukawa was onboarded to improve and automate operational and commercial processes by building a scalable digital fundament allowing further expansion. After the acquisition through Puig, Yukawa supported the post merger integration from IT side.
Digitizing a growth story
Yukawa’s scope within this partnership involves:
- Operational process optimization
- Application, infra and cyber security service orchestration
- Designing the application architecture
- Implementing the central integration and cloud services
- Integrating distribution centers and 3PLs
- Automating the Order-to-Cash process for eCommerce and wholesale EDI and B2B order automation
Our Partner's Mission
World renowned, anti-anflammatory pioneer. Dr. Barabara Sturm's Molecular Cosmetics collection marries science and natureand is built on 25 years of research.
The Dr. Barbara Sturm Story
The brand sells its products globally through different sales channels including wholesale, eCommerce and own retail. To facilitate the rapid growth, Yukawa was onboarded to improve and automate operational and commercial processes by building a scalable digital fundament allowing further expansion. After the acquisition through Puig, Yukawa supported the post merger integration from IT side.
Yukawa’s scope within this partnership involves:
- Operational process optimization
- Application, infra and cyber security service orchestration
- Designing the application architecture
- Implementing the central integration and cloud services
- Integrating distribution centers and 3PLs
- Automating the Order-to-Cash process for eCommerce and wholesale EDI and B2B order automation
World renowned, anti-anflammatory pioneer. Dr. Barabara Sturm's Molecular Cosmetics collection marries science and natureand is built on 25 years of research.
Deployed Technologies
